Create an online pet shop

Online pet shop

Design, development and SEO
Web responsive

B.A.M.M. Paris put their trust in us for the complete overhaul of their online pet shop.

Given the extremely high level of competition in the field of e-commerce for the sale of pet products, we adopted an evolving collaboration over the longer term in order to divide the entire site into several miniprojects.

Mobile First

For several years, internet purchases have mainly been made on mobile devices, so it is essential to think about the graphic design of an online shopping platform with the telephone format as a priority.

We created models optimised for mobile use and then adapted them for other media such as tablets and desktops.


We quickly wanted to highlight the different products in the manner of a showroom while maintaining a catalogue approach in order to easily navigate between more than 250 products.

This highlighting is enhanced by transparent cropped photos and an adaptable header colour to create an ambience specific to each product.

Icons and more

The products have many plus points and these must be visible at first glance. To do this, we have created around 10 buttons highlighting the particular plus points of the different products.

A list of animal silhouettes also makes it possible to quickly identify for which species each product is suitable.

Classification tree and navigation

The classification tree has been built in the form of separate silos to create an enriched home page with product categories, top-selling products and the latest blog posts for each animal species.

An internal navigation menu makes it possible to navigate between the different categories of the store within the current species.

Finally, the main menu allows users to switch from one species to another and access the various generic pages such as promotions, news and the contact page.

Loose and pre-order

Two specific features required special attention.

  • On their old platform, B.A.M.M. Paris had to create variations within the same product for each packaging option, which made stock management too complicated because it was not managed globally.
    To make this easier, we have added support for weight-managed inventory with manageable packaging levels.
  • When products in stock and pre-ordereditems are purchased, the customer has the possibility of choosing whether theywould like to group the delivery and receive everything when the pre-ordered item(s) is available or to have two separate deliveries, in which case they can choose their transport option independently.
Online pet shop
Online pet shop
BAMM Paris logo
Morgane Couzinet
B.A.M.M. Paris

I can recommend this team to you 3,000%.
Advice, keen to listen, responsiveness and quality of work, they offer it all.
We are delighted to have chosen them to create and manage our site.